WHAT WE DO
Brand Building
At Bakertown, we work with brands to grow sales, understand market opportunities & optimize processes and results.
EXPERTISE INCLUDES
Direct to Consumer (D2C) | Opportunity and Risk Analysis
Assortment and SKU Optimization | Competitive Analysis
Market Research | Core Customer Development
Pricing Architecture Analysis
China Consumer Market
At Bakertown, we have a network of experts on the ground in mainland China and Hong Kong SAR to help your brand or product enter the fast growing Chinese consumer market.
EXPERTISE INCLUDES
China's digital retail ecosystem including Tmall, Taobao & WeChat
New business development | Market Assessment
Consumer research analysis | O2O integration
Assortment building | Marketing | Logistics
WHO WE ARE
Stephen Rector,
Founder & President, has extensive experience leading merchandise strategy, sourcing, pricing, and curation across a variety of channels, including ecommerce, mobile, physical stores, and digital marketplaces like Alibaba’s TMall & Taobao platforms, as well as Tencent’s Wechat platform.
His work across a broad set of categories has yielded accelerated growth for digital and physical retail business models in both North America and Asia.
His expertise and international business network spans across North America and Asia, helping companies build efficient global supply chains for fast fashion, navigate international customs for import & export, establish fashion & trend centers of excellence, recruit and develop talent, and deploy merchandise planning and forecasting tools
Bloomberg Interviews
Featured in Yahoo! News
Alibaba’s emphasis on engagement differentiates it from other loyalty programs, said Stephen Rector, president of Bakertown Consulting. “It’s usually very much about only what you’ve spent versus the time you’re spending on the platform,” said Rector. “Alibaba believes more time you’re engaging, the more you’re likely to spend in the long run, so it makes sense to reward consumers for their time.”
Read more here.
HOW WE DO IT
At Bakertown, we have a four step approach:
Discovery
Recognizing the opportunity
Analysis
Discovering the strategy for success
Recommendation
While listening to the client
Implementation
Ready to step in when needed
WHY WE DO IT
At Bakertown, we...
Understand the retail industry in a state of disruption...
…
….and will disrupt (ourselves and our clients) before being disrupted.
Challenge the status quo and push ourselves outside of our comfort zone.
Collaborate in order to build a long lasting relationship with our clients.
Know there is a balance to the art and science of the retail industry
Listen and provide complete transparency to our client